:🧳 “Carpetbaggers & Avon Ladies: The Original Supply Chain Whisperers”
- IGGY DWARF | Toronto, ON

- Aug 27
- 2 min read
Deep Ledger, October 15 Issue
Before the algorithm, before the drone drop, before the print-on-demand revolution—there were the carpetbaggers and the Avon ladies. They didn’t just sell things. They sold presence. They were the supply chain incarnate, walking door to door, town to town, stitching commerce into the fabric of daily life.
🧵 Carpetbaggers: Opportunists or Architects?
After the U.S. Civil War, Northern entrepreneurs flooded the South with cheap goods and big promises. They carried their wares in carpetbags—portable, flexible, and symbolic of a new kind of mobility. Critics called them exploiters. But in truth, they were early agents of distributed commerce. No warehouse. No storefront. Just a bag, a pitch, and a willingness to move.
They were the first to understand that geography was negotiable. That the factory didn’t need to be fixed. That the product could follow the person.
💄 Avon Ladies: The Feminine Face of Logistics
Fast-forward to the mid-20th century, and the Avon lady emerges—not in a factory, but in a living room. She sold lipstick, yes. But more than that, she sold trust. Her supply chain was intimate. Her distribution model was relational. She was the algorithm before the algorithm—predicting demand based on conversation, not code.
In many ways, she was the prototype for print-on-demand retail. She carried samples, not stock. She took orders, not risks. She turned homes into storefronts and neighbors into customers.
🧠 Echoes in the Present
Today, 3D printing turns every retail outlet into a micro-factory. The supply chain is no longer a pipeline—it’s a network of nodes, each capable of producing, selling, and adapting in real time. The carpetbagger’s mobility and the Avon lady’s intimacy have merged into a new paradigm: hyper-local, hyper-personal commerce.
We don’t carry carpetbags anymore. We carry code. We don’t knock on doors. We ping inboxes. But the spirit remains.
The factory is everywhere. The salesman is everyone.
Welcome to the October 15 issue of Deep Ledger. The past isn’t behind us—it’s embedded in every transaction.

![[Bradley Andrew Ramsey, b. 1969., Professional Portrait, Detail: 1977]](https://static.wixstatic.com/media/4b6ce1_f90532e022344ff1bd289224df8ed7c7~mv2.jpg/v1/fill/w_160,h_160,al_c,q_80,enc_avif,quality_auto/Bradley%201977.jpg)
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